I find that in most of the interviews I’ve had with design school grads and even journeyman art directors, their big moment seems to be when they show me their mad skillz when it comes to using Adobe Photoshop or Illustrator. Or maybe it’s their charcoal technique. They’re usually truly excellent at one of these, mind you, so they’re justified in bragging a bit.
But none that went this route got a job offer, because in our world that’s not what commercial design is about.
Of course a designer must ensure that their design is strong technically before it goes into production. That’s a given. But isn’t it more important that the design is strong conceptually before advancing beyond sketch stage?
Good read, and I agree that a good grasp of conceptual creation is vital to succeed. But always keep in mind that ideas in and of themselves are worthless:
To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
AWFUL IDEA = -1
WEAK IDEA = 1
SO-SO IDEA = 5
GOOD IDEA = 10
GREAT IDEA = 15
BRILLIANT IDEA = 20
NO EXECUTION = $1
WEAK EXECUTION = $1000
SO-SO EXECUTION = $10,000
GOOD EXECUTION = $100,000
GREAT EXECUTION = $1,000,000
BRILLIANT EXECUTION = $10,000,000
To make a business, you need to multiply the two.
If you shit awesome ideas for breakfast, great! Kudos to you. But unless you actually put your idea into reality, don’t expect more than $20 for it.