Jeff Atwood once again expounds the virtues of gamification:
Since I left Stack Exchange, I’ve had a difficult time explaining what exactly it is I do, if anything, to people. I finally settled on this: what I do, what I’m best at, what I love to do more than anything else in the world, is design massively multiplayer games for people who like to type paragraphs to each other. I channel their obsessions – and mine – into something positive, something that they can learn from, something that creates wonderful reusable artifacts for the whole world. And that’s what I still hope to do, because I have an endless well of obsession left.