Gilles Vandenoostende

Hi, I'm Gilles Vandenoostende - designer, illustrator and digital busybody with a love of language, based in Ghent, Belgium.

“No one comes into the store and asks for a Windows Phone.”

The Next Web: “Major European operators label Nokia smartphones expensive, unoriginal and buggy”.

Nokia, which signed an agreement with Microsoft to power its new smartphones with the Windows Phone operating system in early 2011, has been accused of lacking innovation, inflating the price of its handsets, launching devices with major software issues and failing to back up launches with a big marketing spend.

Is anyone really surprised? Did Microsoft really think the Windows “brand” still has any value whatsoever with the common (read: non-geek) user? Sure, they might still be buying Windows PC’s, but I think this is more about saving money (or fear of change) than about loyalty or actual preference.

For most people, Windows is just that thing that sits in between turning on your computer and logging on to Facebook.

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