Spending money is very easy. Spending money effectively is very hard. There are lots of dodgy people & service providers out there who will promise the world, send the invoices, and deliver mediocrity six months late. Or worse.
It’s helpful if you can eliminate these chancers from your considerations early on, to make sure you’re only talking to people well equipped to solve the problem you have. This is where the Orange Juice Test comes in.
Good anecdote, and a good test to filter out the bullshit-artists.