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	<title>Gilles Vandenoostende &#187; proximity</title>
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	<link>http://blog.vandenoostende.com</link>
	<description>Musings on the nature of Form and Function</description>
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		<title>[dutch] Artikel in de Gentenaar</title>
		<link>http://blog.vandenoostende.com/2009/gents-duo-wint-adobe-award/</link>
		<comments>http://blog.vandenoostende.com/2009/gents-duo-wint-adobe-award/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 09:41:45 +0000</pubDate>
		<dc:creator>@gillesv</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[proximity]]></category>

		<guid isPermaLink="false">http://blog.vandenoostende.com/?p=44</guid>
		<description><![CDATA[[dutch] ...Terwijl het een zeer mooi geschreven (en uitermate ego-strelend) artikel is, zou het intellectueel oneerlijk zijn als ik geen rechtzetting zou doen: Jan Algoed &#038; mezelf waren natuurlijk niet de enige mensen die Pepsi Max-it mogelijk maakten...]]></description>
			<content:encoded><![CDATA[<div id="attachment_45" class="wp-caption alignnone" style="width: 500px"><a title="PDF Download" href="http://blog.vandenoostende.com/files/Gents Duo.pdf" target="_blank"><img class="size-full wp-image-45" title="Gents duo wint Adobe Award" src="http://blog.vandenoostende.com/wp-content/uploads/2009/11/Gents-Duo.jpg" alt="Artikel in de Gentenaar 7/11/2009" width="500" height="254" /></a><p class="wp-caption-text">Artikel in de Gentenaar 7/11/2009</p></div>
<p>Dit weekend stond het volgende artikel in de Gentenaar, ook nog te lezen online op de sites van <a title="Het Nieuwsblad.be: Gents duo wint Adobe Award" href="http://www.nieuwsblad.be/Article/Detail.aspx?articleid=F82HLETE&amp;postcode=9000">het Nieuwsblad</a> en <a title="De Standaard.be: Gents duo wint Adobe Award" href="http://www.standaard.be/artikel/detail.aspx?artikelid=F82HLETE&amp;word=gents+duo">de Standaard</a> (members only).</p>
<p>Terwijl het een zeer mooi geschreven (en uitermate ego-strelend) artikel is, zou het intellectueel oneerlijk zijn als ik geen rechtzetting zou doen: Jan Algoed &amp; mezelf waren <em>natuurlijk</em> niet de enige mensen die Pepsi Max-it mogelijk maakten, wat we ook aan de journalist verteld hebben tijdens het telefonisch interview. Maar gezien de lokale aard van de krant vond die het blijkbaar interessanter om enkel het verhaal van de 2 Gentenaren naar voren te schuiven.</p>
<p>Daarom zou ik graag de credits van de Pepsi Max-it campagne (as far as I know) willen posten:<br />
<a title="Adnerds" href="http://www.adnerds.com"><br />
Jan Algoed</a> : Concept<br />
<a title="Toast IT" href="http://www.toastit-live.be/">Jeroen De Pelsmaeker</a> : .NET Developer<br />
<a title="twitter.com/arnout_e" href="http://twitter.com/arnout_e">Arnout Everaert</a> : Digital Project Manager<br />
Brecht Hauspie : Account Executive<br />
<a title="twitter.com/gleysen" href="http://twitter.com/gleysen">Geert Leysen</a> : Hardware<br />
<a title="Wellconsidered" href="http://www.wellconsidered.be/blog/">Pieter Michels</a> : R&amp;D<br />
<a title="Adnerds" href="http://www.adnerds.com">Bart Muskala</a> : Concept<br />
<a title="twitter.com/SwissPeepshow" href="http://twitter.com/SwissPeepshow">Bert Vermeire</a> : .NET Developer<br />
<a title="twitter.com/strekie" href="http://twitter.com/strekie">Jan Verstreken</a> : Hardware<br />
<a title="Gilles Vandenoostende" href="http://vandenoostende.com/?utm_source=blogGentenaar">&amp; Yours truly</a> : Design, 3D visuals &amp; Front-End</p>
<p>A.K.A, het <a title="Proximity BBDO" href="http://proximity.bbdo.be">Proximity BBDO team</a>.</p>
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		<title>What&#8217;s in a  name: Pepsi Max-it is an Adobe MAX 2009 finalist</title>
		<link>http://blog.vandenoostende.com/2009/pepsi_maxit_is_adobe_max_2009_finalist/</link>
		<comments>http://blog.vandenoostende.com/2009/pepsi_maxit_is_adobe_max_2009_finalist/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 07:22:22 +0000</pubDate>
		<dc:creator>@gillesv</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[proximity]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[max]]></category>
		<category><![CDATA[Max-it]]></category>
		<category><![CDATA[pepsi]]></category>

		<guid isPermaLink="false">http://blog.vandenoostende.com/?p=38</guid>
		<description><![CDATA[Myself, along with Jan Algoed - our Adnerd junior - will be jetting across the pond at the end of the week for 4 days of conferencing &#038; networking, hopefully bringing back a shiny new award in the process.

Oh yeah, and if you haven't done so already, please vote for us ("Pepsi Max-it by Proximity BBDO") on this page here:

http://max.adobe.com/awards/finalists/]]></description>
			<content:encoded><![CDATA[<p>As fervent followers of my <a title="My twitter" href="http://twitter.com/gillesv" target="_blank">twitterings</a> &amp; <a title="My Facebook" href="http://www.facebook.com/gillesv">facebookings</a> might know by now, Pepsi Max-it, the project my colleagues &amp; me poured our blood, sweat &amp; tears into a couple of months ago has been nominated for an award at the Adobe MAX 2009 conference in Los Angeles. More specifically in the Advertising &amp; Branding category.</p>
<p>Myself, along with Jan Algoed &#8211; our <a title="Adnerds" href="http://www.adnerds.be/index.php?" target="_blank">Adnerd junior</a> &#8211; will be jetting across the pond at the end of the week for 4 days of conferencing &amp; networking, hopefully bringing back a shiny new award in the process &#8211; although, looking at <a title="Honda Fit" href="http://automobiles.honda.com/2009-fit/?from=http://www.fit.honda.com/" target="_blank">the</a> <a title="Ford 2010 Mustang" href="http://www.fordvehicles.com/the2010mustang/" target="_blank">competition</a> <a title="Nestlé Extrême" href="http://www.unit9.com/archives/nestle-extreme/" target="_blank">we&#8217;re</a> facing, I&#8217;d wager we have the snowball&#8217;s chance in Hell to actually win it.</p>
<p>But don&#8217;t let that dissuade you in the least! If you haven&#8217;t done so already, please vote for us (&#8220;Pepsi Max-it by Proximity BBDO&#8221;) on this page here:</p>
<p><a title="VOTE NOW" href="http://max.adobe.com/awards/finalists/" target="_blank">http://max.adobe.com/awards/finalists/</a></p>
<p>(Shhht, don&#8217;t tell anyone, but you can vote more than once!)</p>
<p>More will definately follow once I get to L.A. Follow my <a title="gillesv's twitter" href="http://twitter.com/gillesv">twitter</a> for up-to-the-minute updates.</p>
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		<title>.NET webdeveloper? Want to work at Proximity BBDO? DON&#8217;T do these</title>
		<link>http://blog.vandenoostende.com/2009/net-webdeveloper-want-to-work-at-proximity-bbdo-dont-do-these/</link>
		<comments>http://blog.vandenoostende.com/2009/net-webdeveloper-want-to-work-at-proximity-bbdo-dont-do-these/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 07:46:20 +0000</pubDate>
		<dc:creator>@gillesv</dc:creator>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://blog.vandenoostende.com/?p=29</guid>
		<description><![CDATA[Show us all your pretty Microsoft Certifications! They're like official and stuff and require you to sit through a written exam and everything! This one here says I can use MS Office, and this one says I'm an Microsoft Certified Webservice Developer! Just because I've never actually ever written a webservice doesn't mean the certificate's meaningless right?]]></description>
			<content:encoded><![CDATA[<ol>
<li>Show us all your pretty Microsoft Certifications! They&#8217;re like official and stuff and require you to sit through a written exam and everything! This one here says I can use MS Office, and this one says I&#8217;m an Microsoft Certified Webservice Developer! Just because I&#8217;ve never actually ever written a webservice doesn&#8217;t mean the certificate&#8217;s meaningless right?</li>
<li>Who wants to write code when you can drag &amp; drop? It&#8217;s so easy! What do you mean, it breaks the designer&#8217;s perfectly valid, cross-browser html layout and makes the site slow down to a crawl? Fuck you, I wanna be home by 5&#8242;o clock!</li>
<li>Develop for IE6 first, then hack for FF/Safari/etc&#8230; Hey! It comes standard with windows, that&#8217;s the only standard you need right?</li>
<li>Only have experience developing intranet applications. It&#8217;s not easy making buggy web-interfaces that are only marginally more usable than hand-writing SQL statements.</li>
<li>Don&#8217;t ever actually spend any time on the internet. Who reads blogs when you&#8217;ve got sports &amp; sitcoms on TV? Also never google for .NET related questions. If you don&#8217;t know how to do something, it&#8217;s impossible and can&#8217;t be done, ever. What do you mean, you just did?</li>
<li>CSS? That&#8217;s just 1337-speak for using divs instead of tables. Inline styles FTW!</li>
<li>Learn any language other than C# (or even VB.NET). Where&#8217;s my Visual Studio at? PHP is for filthy hackers anyway.</li>
<li>Don&#8217;t use open source software. It&#8217;s free, so there&#8217;s got to be a catch right (like AIDS!)? I&#8217;ll just stick to Microsoft sanctioned libraries or expensive third-party components that are IE-only, thank you very much.</li>
<li>Design patterns? I&#8217;m a developer, not some pansy-ass designer! Excuse me while I code the entire business logic in this single VB file.</li>
<li>Ajax? SiFR? DOM scripting? Stop speaking gibberish you ape. I only care about things if they start with &#8220;Microsoft&#8221; and have a year in the title somewhere.</li>
</ol>
<p>Do these sound familiar to you? Then by all means, please don&#8217;t go to <a title="Jobs at Proximity BBDO" href="http://www.proximity.bbdo.be/jobs/" target="_self">http://www.proximity.bbdo.be/jobs</a> .</p>
<blockquote><p>MCSE is to computers as McDonalds Certified Chef is to fine cuisine<br />
<a href="http://www.bash.org/?8695">http://www.bash.org/?8695</a></p></blockquote>
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