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	<title>Gilles Vandenoostende &#187; max</title>
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		<title>What&#8217;s in a  name: Pepsi Max-it is an Adobe MAX 2009 finalist</title>
		<link>http://blog.vandenoostende.com/2009/pepsi_maxit_is_adobe_max_2009_finalist/</link>
		<comments>http://blog.vandenoostende.com/2009/pepsi_maxit_is_adobe_max_2009_finalist/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 07:22:22 +0000</pubDate>
		<dc:creator>@gillesv</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[max]]></category>
		<category><![CDATA[Max-it]]></category>
		<category><![CDATA[pepsi]]></category>

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		<description><![CDATA[Myself, along with Jan Algoed - our Adnerd junior - will be jetting across the pond at the end of the week for 4 days of conferencing &#038; networking, hopefully bringing back a shiny new award in the process.

Oh yeah, and if you haven't done so already, please vote for us ("Pepsi Max-it by Proximity BBDO") on this page here:

http://max.adobe.com/awards/finalists/]]></description>
			<content:encoded><![CDATA[<p>As fervent followers of my <a title="My twitter" href="http://twitter.com/gillesv" target="_blank">twitterings</a> &amp; <a title="My Facebook" href="http://www.facebook.com/gillesv">facebookings</a> might know by now, Pepsi Max-it, the project my colleagues &amp; me poured our blood, sweat &amp; tears into a couple of months ago has been nominated for an award at the Adobe MAX 2009 conference in Los Angeles. More specifically in the Advertising &amp; Branding category.</p>
<p>Myself, along with Jan Algoed &#8211; our <a title="Adnerds" href="http://www.adnerds.be/index.php?" target="_blank">Adnerd junior</a> &#8211; will be jetting across the pond at the end of the week for 4 days of conferencing &amp; networking, hopefully bringing back a shiny new award in the process &#8211; although, looking at <a title="Honda Fit" href="http://automobiles.honda.com/2009-fit/?from=http://www.fit.honda.com/" target="_blank">the</a> <a title="Ford 2010 Mustang" href="http://www.fordvehicles.com/the2010mustang/" target="_blank">competition</a> <a title="Nestlé Extrême" href="http://www.unit9.com/archives/nestle-extreme/" target="_blank">we&#8217;re</a> facing, I&#8217;d wager we have the snowball&#8217;s chance in Hell to actually win it.</p>
<p>But don&#8217;t let that dissuade you in the least! If you haven&#8217;t done so already, please vote for us (&#8220;Pepsi Max-it by Proximity BBDO&#8221;) on this page here:</p>
<p><a title="VOTE NOW" href="http://max.adobe.com/awards/finalists/" target="_blank">http://max.adobe.com/awards/finalists/</a></p>
<p>(Shhht, don&#8217;t tell anyone, but you can vote more than once!)</p>
<p>More will definately follow once I get to L.A. Follow my <a title="gillesv's twitter" href="http://twitter.com/gillesv">twitter</a> for up-to-the-minute updates.</p>
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